It's really a fall weather item, much more of a compression fit different fabric than my other summer socks, more like the Bonka. The red is certainly bright but that color was on sale and I'd buy another pair if these didn't wear so well - but they will.
These socks has been a revelation, for me. They fit very well. Provide a slight compression and this makes my feet feel comfortable in my shoes. I have worn them on about 6 rides up to this point, including one century. Here in Georgia, during the summer, they really allow my feet to breathe and stay cooler as well. I am a believer now!
These were a little bit of an impulse buy for me, but I needed to cross the line into free shipping and I am a sock enthusiast, so...I bought these because of they're mid-height, a rad color, and they're Assos! I've had them for a few months, and they feel GREAT. Very breathable, good for hot weather. Construction is outstanding, with a flawless weave that has a strong resiliency and texture. Toe seam and heel are flawless. Nice bit of extra compression in the foot arch. My only gripe is they're easy to snag on a rough toenail, so be careful!
Bought these socks to wear on hot summer days not knowing what to expect. I figured what the heck they are Assos so my chances are fairly good they will be decent. Surpassed all expectations. They even fit my big feet (size 48) despite being labeled for size 43- 46 . My go to socks for those really hot days.