Been using this on every ride for years now. Other, prior brands were inferior even though I had to use more of them- a moderate amount of this over the relevant areas suffices. Only saddle sore I ever got was a few weeks ago on a warm 95km ride due to my shorts riding up friction. (Not the creme's fault, I'm just a bit thinner this year.) Recommend to all my riding friends. Also, does not stain shorts/chamois and washes out readily- and mild scent. Assos kit may be chichi-wear (I own none) but this stuff plain works- and is not overpriced.
The Assos Creme...and the DZ Nuts are the two best... I alternate between the two. A light application of either will last for a Century...no need for a second application half way through a long ride...and unlike the Chamois Butter...these two do not bleed through my bibs after a long intense ride...
Great, albeit a little pricey...but, hey, it's Assos. This stuff is a little thicker than others, but a little goes a long way, so that's why it's in a smaller can. So if you're comparing with another brand that's bigger for less money, just know that this tends to last a similar amount of time.
I think a lot of Assos stuff is overpriced, look good glam gear. I have a few pieces and I personally dont think it works or fits signifcantly better than others to justify the prices. That said, I do like this chamois cream as much, if not better than any other I've used. Does what I need it to do, prevents chaffing and boils that I get loggin lots of miles. Use it year around. Price is reasonable unlike other Assos items.
Having used all sorts of products over the years, I am convinced that this stuff is the gold standard. Earlier this year I veered toward using Mad Alchemy products for a while, but just recently came back to the Assos and am now left wondering why I ever switched in the first place. There's just no comparison. It's not cheap, but can you really put a price on the well-being of your undercarriage?
Iv'e used Chamois butt'r before but couldn't find it last time at the store. I bought the Assos instead and won't be going back. I used it this year on a 7 day ride and am hooked. There is a slight cooling agent that at first surprised me, but then got me hooked.
Even though DZ Nutz is the gold standard with me, Assos scores top ranks in all categories. It is non greasy and irritating. Not an overpowering smell, for when you are out on a long day and stop for a beer before you hit the showers... It lasts a decent amount of time and is very comfortable. I am bigger gear masher who does not dance on the pedals as much and I tend to grind away in the saddle for longer amounts of time. Hence my preference for DZ.