I have every design of Ridge Supply socks, as well as one of the first runs of their new kits. I know the proprietor and only employee, and he has designed his apparel based upon both the skyline of the Blue Ridge mountains and the need for cyclists to be visible.
These socks are a nice complement to my blue Shimano S-Phyre road shoes. The blue gradation up to the high-vis yellow at the top have elicited nice comments from fellow cyclists. These are rather tall at six inches, so it's important that I wear shorter socks on other days to preclude developing a high tan line on my ankles.
These arent the most comfortable socks Ive ever worn, but they do provide some cheerful motivation for those cold winter mornings when Im headed to spin class in the pre-dawn hours. I wouldnt choose these for rides longer than a couple of hours.