I don't buy into the hipster cred of the Chrome brand here. These socks are simple, warm and plain looking. Perfect for the older gent that wants the gear but doesn't want to look like he's trying too hard. Not that I know anyone like that per se.
I have several pairs of Chrome socks and have found them to be on parbetter than with more expensive wool sock options. I've got them in high rotation (every day use and riding) and they've lasted longer than I expected and held their shape nicely.
Merino may be the new it fabric but high quality socks have always been wool. These work for cold weather cycling but also are daily drivers too.Casual, work, riding they do it all.
A well fitting sock that will go with my collection of wool blend socks. I live in south California and it is always warm and sometimes very hot. But I wear wool year round. These socks are are knitted for the left and right foot so they fit extremely well. They wick moisture effectively and prevent the dreaded hot foot. Might be little tall for some, but my coach always recommends that older riders always protect their achilles tendon with warmth.
These socks are right and left foot specific for the most comfortable fit and the wool fabric is soft. The right and left specific socks are at least part of the reason they keep my feet comfortably warm in low 40 degree fahrenheit temperatures. The wool fabric is soft, and warm without being too warm when the temperature rises above 60 degrees.